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Goa Hotel Rates Dip Amidst Competition
24 Nov
Summary
- Goa hotel rates are declining despite increased tourist arrivals.
- New supply and competition from international markets are factors.
- Discounts up to 48% are seen for three- and four-star hotels.
Goa, India's famed seaside tourist hub, is witnessing an unusual dip in hotel room tariffs as the year-end season approaches. While tourist arrivals have seen a modest increase of 6.23% from January to September this year, factors such as an influx of new hotel rooms and fierce competition from short-haul international destinations have put downward pressure on prices.
Analysis indicates that Goa is the only major Indian hospitality market experiencing a decline in revenue per available room for the year-to-date period. This trend is reflected on travel platforms, where discounts of up to 48% are being offered for three- and four-star hotels, even for the Christmas and New Year's Eve holiday period.
Industry experts attribute this correction partly to the unregulated oversupply in the villa segment and aggressive marketing by international destinations offering easy visa policies. Furthermore, issues with public transport and local infrastructure around beaches are cited as contributing factors, impacting Goa's appeal compared to more accessible international getaways.
