Home / Business and Economy / PC Market Plummets: Chip Costs Skyrocket!
PC Market Plummets: Chip Costs Skyrocket!
22 Oct
Summary
- Global PC shipments decreased by 21 percent year-over-year in Q3.
- Rising component costs are forcing consumers to delay PC purchases.
- Apple and ASUS showed smaller declines, increasing their market share.
The global PC market is facing a severe downturn, with third-quarter shipments dropping by 21 percent year-over-year to 57 million units. This steep decline follows a 13.8 percent quarter-over-quarter reduction, signaling a rapid market contraction. Forecasts indicate this trend will persist, with a projected 27 percent year-over-year decrease expected for the fourth quarter.
Escalating component costs, including memory prices affected by AI demand and global tariffs, are making PCs less affordable. This has led consumers to postpone purchasing new devices, impacting market leaders. Lenovo saw a 23 percent decline, HP dropped 31 percent, and Dell experienced a 25 percent decrease.
However, some companies are faring better. Apple's PC shipments declined by a lesser 11 percent, boosting its market share, likely due to its MacBook Neo. ASUS also demonstrated resilience, recording the smallest year-over-year decline among major vendors at just seven percent.
This difficult market is anticipated to continue through 2027, with reports from Counterpoint and the International Data Corporation highlighting similar downward trends. While 2025 and early 2026 saw strong PC sales as consumers bought before price hikes, current affordability concerns are dominating the market.
