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Gig Economy's Face-Off: AI Fights Fake Couriers
26 Nov
Summary
- Delivery platforms use facial verification to prevent fake courier accounts.
- Thousands of suspicious rider accounts have been deactivated recently.
- AI checks compare live selfies with stored photos before shifts.
Leading food delivery services are enhancing security by implementing facial verification technology to combat illegal activities and fraudulent account usage. Uber Eats was among the first to introduce a system requiring couriers to capture a live 'selfie' before starting their shift. This image is then cross-referenced with a photo in their database in real-time.
Deliveroo employs multiple daily facial recognition checks for all its riders. This rigorous approach has led to the deactivation of thousands of suspicious rider accounts in recent months, demonstrating a strong stance against illicit account sharing and ensuring that legitimate individuals are performing deliveries.
Just Eat has also significantly bolstered its systems, incorporating daily facial recognition checks and additional verification when a new device is used to log in. All platforms emphasize a zero-tolerance policy for criminal behavior, ensuring couriers adhere to legal requirements and safety protocols.
