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Ghanem Group Expands Beyond Comfort Zone
19 Nov
Summary
- Ghanem Group has recently expanded its operations into new areas.
- This expansion includes ventures outside Brisbane's city center.
- A new concept is being developed specifically for suburban markets.
Ghanem Group is demonstrating adaptability by expanding its operational footprint into new locations such as Boonah and Everton Park over the past six months, moving beyond its traditional urban core. Previously, their focus was concentrated on Brisbane's CBD and Fortitude Valley, with establishments like Byblos, Donna Chang's, and Iris.
The group's acquisition and refurbishment of the Commercial Hotel align with their nearby farm ownership. The expansion of Blackbird to Melbourne also highlights the growing strength of Brisbane's culinary scene. However, the establishment in Everton Park signals a more deliberate strategy, focusing on a new concept fine-tuned for the Brisbane suburbs.
This diversification into suburban markets represents a strategic evolution for Ghanem Group. The development of a new concept specifically for these areas indicates a commitment to reaching new customer bases and adapting their business model to evolving market demands beyond the city center.
