Home / Business and Economy / Getty Images Soars on OpenAI Partnership News
Getty Images Soars on OpenAI Partnership News
23 Jun
Summary
- Getty Images stock surged 78.3% after partnering with OpenAI.
- The deal allows ChatGPT to use Getty's licensed images.
- Investors see the partnership as a lifeline for Getty's business model.
Getty Images' shares experienced a significant increase of 78.3% during the afternoon session on June 23, 2026. This surge followed the company's announcement of a multi-year partnership with OpenAI. The agreement will integrate Getty's extensive licensed image library into ChatGPT, providing OpenAI with access to high-quality, legally cleared visuals.
The market's reaction indicates a substantial shift in the perception of Getty Images' business model. Previously viewed as vulnerable to the generative AI boom and facing legal challenges, this partnership with OpenAI offers a new distribution channel and a way to monetize its archive in the current technological era. Investors reacted positively, suggesting the deal addresses prior concerns about the company's long-term viability.
Further bolstering investor confidence were recent renewals of exclusive photography deals for high-profile events such as the 2026 FIFA World Cup and the Tribeca Festival. These renewals secure ongoing access to in-demand content, adding to the positive outlook for Getty Images. The company's stock, while volatile, saw its largest move in recent memory due to this pivotal AI collaboration.
