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Gen Z Trades Up: Ditching College for Cash
23 Aug
Summary
- Young entrepreneurs are opting for skilled trades over college degrees.
- Social media platforms are key tools for business growth and learning.
- Parents are increasingly encouraging skilled trades for their children.

Young entrepreneurs are increasingly choosing skilled trades over college, driven by opportunities in fields like junk removal and landscaping. Carter Grandbois, at 18, built a profitable junk removal business by developing a pricing calculator and using social media for marketing. Levi Boyd, a 20-year-old landscaping CEO, achieved significant revenue growth by embracing AI and online platforms, sharing his success strategies online.
This entrepreneurial surge is partly fueled by social media, where young individuals gain business insights and inspiration, often bypassing traditional educational routes. Parents are also shifting their perspectives, now more likely to encourage skilled trades. This movement reflects a broader trend of 5.6 million new business applications filed last year, with young men without college degrees finding notable success in these non-traditional paths.