Home / Business and Economy / Geely Auto Hub Doubles Projects for European Push
Geely Auto Hub Doubles Projects for European Push
26 Mar
Summary
- Geely's European tech hub plans to double vehicle projects by next year.
- The move aims to boost Geely's competitiveness in the European market.
- This strategy supports efforts to cut costs amid China's EV price war.
Geely Auto Group's European technology hub is preparing to significantly expand its operations, planning to double the number of vehicle projects it manages by next year. This strategic move underscores Geely's commitment to enhancing its competitive presence within the European automotive market.
Since last year, the company has been actively engaged in streamlining its various brands and engineering functions. This consolidation aims to achieve cost reductions in response to the intense price competition currently impacting profit margins within China's electric vehicle sector.
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