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GameStop Embraces Halo Universe with Meme-Fueled Takeover
27 Oct
Summary
- GameStop's social media account posts Halo-themed memes
- Halo: Combat Evolved remake to release on PlayStation 5 in 2026
- GameStop's share price up 7.4% in pre-market trading on October 27, 2025
On October 27, 2025, GameStop's social media account has been making waves with its latest meme posts, which feature characters from the popular Halo video game franchise. The tongue-in-cheek posts depict former President Trump and Vice President JD Vance in the Halo universe, showcasing the company's playful and engaging approach to social media.
In the pre-market trading early on Monday, GameStop's share price rose to $25.03, up 7.4% from the previous Friday. The meme stock has been volatile so far this year, with its price down 25.65% since the start of 2025.
The GameStop posts come on the heels of a major announcement from Microsoft. Last week, the tech giant revealed that it is remaking the first entry in the Halo franchise, titled "Halo: Campaign Evolved," which is set to release in 2026. Notably, this remake will not be exclusive to Xbox and Windows platforms, as it will also be available on Sony's PlayStation 5, marking a significant shift in the Halo franchise's distribution strategy.
Traditionally, Halo titles have been exclusive to Microsoft's own platforms, but the company has been moving away from this model as its Xbox consoles have struggled to compete with the PlayStation 5 and Nintendo's Switch 2 in sales. The decision to bring the Halo remake to PlayStation 5 is seen as a strategic move to reach a wider audience and capitalize on the franchise's enduring popularity.
