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Food Giants Yank '100%' Claims After Regulator Crackdown
19 Aug
Summary
- Several food companies have withdrawn '100%' product claims.
- FSSAI initiated enforcement against misleading food claims.
- Companies like Amway India and Emami are among those complying.
The Food Safety and Standards Authority of India (FSSAI) has successfully prompted six food companies to withdraw misleading "100%" claims from their product labels, packaging, and advertisements. This regulatory intervention addresses concerns that such claims could potentially deceive consumers about product quality or composition.
Companies that have taken corrective actions include Amway India, Emami, Bonn Biscuits, Apis India, Juza Foods, and Masterchow Foods. These businesses have voluntarily removed the "100%" assertions from various products, ranging from coconut oil and honey to biscuits and noodles, thereby complying with FSSAI's enforcement measures.
This initiative is part of FSSAI's ongoing campaign against deceptive practices in the food sector. The regulator has been intensifying its scrutiny of food business operators, addressing violations related to food safety, labeling, and advertising to ensure greater accuracy and consumer protection.
