What is the partnership between Fox Sports and Tom Brady's Shadow Lion studio?

Fox Sports has made a strategic investment in Tom Brady's entertainment and marketing studio Shadow Lion. The two companies will collaborate on developing original series, films, and digital content that blends sports and culture.

What is the first project from the Fox Sports-Shadow Lion partnership?

The first project is a docuseries about the University of Michigan football program, which Tom Brady attended. Brady and former Michigan coach Jim Harbaugh will serve as executive producers, with Brady likely to appear on camera.

How will the Fox Sports-Shadow Lion partnership expand beyond just NFL coverage?

The partnership aims to "extend this Fox Sports experience beyond just NFL games on Sunday" by finding new ways to "tell stories year-round and develop original content" that sits at the intersection of sports and culture.

Home / Business and Economy / Fox Sports Invests in Tom Brady's Entertainment Studio, Expands Sports-Culture Content

Fox Sports Invests in Tom Brady's Entertainment Studio, Expands Sports-Culture Content

29 Oct

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Summary

Fox Sports makes strategic investment in Tom Brady's entertainment studio Shadow Lion
Partnership to develop original series, films, and digital content blending sports and culture
First project is a docuseries on University of Michigan football featuring Brady and coach Jim Harbaugh

Fox Sports Invests in Tom Brady's Entertainment Studio, Expands Sports-Culture Content

In a strategic move, Fox Sports has made an investment in Shadow Lion, the entertainment and marketing studio co-founded by its lead NFL analyst Tom Brady. The partnership will see the two companies collaborate on developing original series, films, event programming, and digital content that blends sports and culture.

According to Brady, the deal is about "extending this Fox Sports experience beyond just NFL games on Sunday" and finding new ways to "tell stories year-round and develop original content." Fox Sports CEO Eric Shanks echoes this sentiment, stating that the investment will give Fox Sports "a different gear, a new gear" as they look to the long-term.