Fox Sports Invests in Tom Brady's Entertainment Studio, Expands Sports-Culture Content

In a strategic move, Fox Sports has made an investment in Shadow Lion, the entertainment and marketing studio co-founded by its lead NFL analyst Tom Brady. The partnership will see the two companies collaborate on developing original series, films, event programming, and digital content that blends sports and culture.

According to Brady, the deal is about "extending this Fox Sports experience beyond just NFL games on Sunday" and finding new ways to "tell stories year-round and develop original content." Fox Sports CEO Eric Shanks echoes this sentiment, stating that the investment will give Fox Sports "a different gear, a new gear" as they look to the long-term.

The first project stemming from this new partnership will be a docuseries about the University of Michigan football program, which Brady attended. Brady and former Michigan coach Jim Harbaugh will serve as executive producers, with Brady likely to appear on camera as well. This project represents the perfect starting point for the collaboration, as Brady describes his time at Michigan as a "huge moment" in his life and career.

Beyond the Michigan docuseries, Shadow Lion plans to open an office on the Fox lot in Los Angeles, signaling the depth of the partnership. The studio aims to grow its branded content and marketing business, as well as expand its entertainment production capabilities, with Fox's support and distribution channels.