Home / Business and Economy / Fox Announces 2026 Upfronts: Advertiser Event Set for May 11
Fox Announces 2026 Upfronts: Advertiser Event Set for May 11
4 Dec
Summary
- Fox's 2026 upfront presentation is scheduled for May 11 at New York City Center.
- The event will showcase programming across Fox Sports, News, Entertainment, and Tubi.
- Advertisers will learn about technological advancements for audience connection.
Fox Corporation is set to host its 2026 upfront presentation for advertisers on May 11, relocating to the New York City Center. This key industry event will feature programming highlights from Fox Sports, Fox News, Fox Entertainment, and the popular streaming platform Tubi, underscoring the company's diverse content portfolio.
The presentation will also delve into recent technological and research innovations aimed at enhancing advertiser engagement with Fox's broad audience base. A major talking point will be the anticipated FIFA World Cup 2026, positioning it as a centerpiece for advertising opportunities. Tubi will separately hold its New Front presentation on March 24, offering streaming-specific insights.
This announcement follows robust performance in the 2025 upfronts, where Fox secured over $2 billion in sports advertising revenue. The company experienced double-digit growth in news and entertainment, with Tubi seeing a significant 35% increase in upfront ad dollars. Major growth categories included consumer packaged goods, pharmaceuticals, and financial services.
