Why did Ford's electric vehicle sales drop significantly in November?

Ford's EV sales fell 61% in November due to reduced government subsidies and industry-wide price fatigue affecting consumer demand.

Which Ford vehicles saw sales increases in November?

The Ford Explorer SUV, Maverick pickup, and Ranger pickup all experienced significant sales increases in November.

How did Ford's November sales compare to the overall auto industry?

Ford's total sales declined slightly, but outperformed the broader auto industry, which experienced an estimated 8% decrease.

Home / Business and Economy / Ford's EV Sales Plummet, But SUVs and Trucks Surge

Ford's EV Sales Plummet, But SUVs and Trucks Surge

5 Dec, 2025

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Summary

Ford's November EV sales dropped 61%, while F-Series pickup sales fell nearly 10%.
Explorer SUV sales increased by 42%, and Maverick and Ranger pickups rose significantly.
Industry-wide price fatigue and EV subsidy changes impacted overall new vehicle sales.

Ford's EV Sales Plummet, But SUVs and Trucks Surge

Ford Motor Co. experienced a marginal 0.9% decline in U.S. sales for November compared to the previous year, with electric vehicle sales plummeting by 61%. The iconic F-Series pickup line also saw a nearly 10% decrease. Despite these setbacks, key models like the Explorer SUV registered a substantial 42% sales increase, complemented by strong gains in the Maverick and Ranger pickup segments, which rose by 43% and 36% respectively. This mixed performance reflects broader industry trends.