What are Ford CEO Jim Farley's main goals for electric vehicles?

Jim Farley aims to make EVs affordable, improve their quality, and ensure profitability for Ford's electric division.

How does Jim Farley view competition with Chinese automakers?

Farley is determined to compete with Chinese automakers globally and not yield market share in the EV sector.

When will Ford offer true autonomous driving technology?

Ford expects to launch highway autonomous driving technology, allowing cars to drive themselves, in a little over two years.

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Ford CEO: Fighting for Affordable EVs, Not Ceding to China

23 Nov, 2025

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Summary

Ford CEO Jim Farley is determined to make EVs affordable for buyers.
He is focused on improving quality and profitability in Ford's EV transition.
Farley aims to compete globally with Chinese automakers in the EV market.

Ford CEO: Fighting for Affordable EVs, Not Ceding to China

Ford CEO Jim Farley is prioritizing the fight for affordable electric vehicles, stating his refusal to "cede that to the Chinese" and aiming to restore Ford's global respect. His leadership focuses on transforming the company, with critical goals including improving quality, achieving EV profitability, and developing adjacent revenue streams.

Farley expressed humility upon discovering a Tesla Model 3's simpler design compared to Ford's Mustang Mach-E, highlighting differences in wiring and weight. This insight fuels his drive to create competitive and affordable EVs for consumers, emphasizing that Ford must remain a global player.

The CEO also discussed Ford's pursuit of autonomous driving technology, aiming for a launch within two years that would allow vehicles to drive themselves on highways, potentially saving drivers valuable time. He reflected on his personal connection to Ford's legacy, inspired by his grandfather's history with the company.