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Ford CEO: Fighting for Affordable EVs, Not Ceding to China
23 Nov
Summary
- Ford CEO Jim Farley is determined to make EVs affordable for buyers.
- He is focused on improving quality and profitability in Ford's EV transition.
- Farley aims to compete globally with Chinese automakers in the EV market.
Ford CEO Jim Farley is prioritizing the fight for affordable electric vehicles, stating his refusal to "cede that to the Chinese" and aiming to restore Ford's global respect. His leadership focuses on transforming the company, with critical goals including improving quality, achieving EV profitability, and developing adjacent revenue streams.
Farley expressed humility upon discovering a Tesla Model 3's simpler design compared to Ford's Mustang Mach-E, highlighting differences in wiring and weight. This insight fuels his drive to create competitive and affordable EVs for consumers, emphasizing that Ford must remain a global player.
The CEO also discussed Ford's pursuit of autonomous driving technology, aiming for a launch within two years that would allow vehicles to drive themselves on highways, potentially saving drivers valuable time. He reflected on his personal connection to Ford's legacy, inspired by his grandfather's history with the company.
