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Forbes 30 Under 30 Star's Financial Collapse
14 Oct
Summary
- Forbes 30 Under 30 honoree faced bankruptcy after business liquidation.
- She expressed shame and embarrassment over financial setbacks.
- She is now receiving government support for basic needs.
Sofia Panwar, a UK entrepreneur recognized on the Forbes 30 Under 30 Europe list, has publicly shared her experience of severe financial difficulties. After founding the lingerie subscription service Unndr in 2021, Panwar built a business valued in the millions and achieved industry accolades. However, the company's liquidation in July 2026 led to her current financial struggles.
Panwar detailed the emotional impact of her situation, including feelings of shame and isolation. She spoke about the pressure to have her life figured out by a certain age, which intensified her distress. Despite her past success, she is now receiving Universal Credit, a UK government benefit, to cover essential living expenses.
She chose to share her story while still navigating these challenges, rather than waiting for a perceived comeback. Panwar acknowledged that this phase is uncomfortable and heartbreaking but emphasized that it is only one chapter of her life story, ending on a hopeful note about overcoming adversity.
