Are listed FMCG companies losing market share in Indian cities?

Yes, listed FMCG companies are losing market share in cities to smaller and unbranded players, according to Kantar's Worldpanel division.

What is the current consumption trend in Indian cities?

Overall urban consumption in India is growing, but this growth is not benefiting listed FMCG companies as much as smaller players.

How is rural demand performing in India?

Rural demand in India is showing improvement, driven by broader economic factors and recent government policy changes.

Home / Business and Economy / FMCG Giants Lose Ground in Cities to Local Players

FMCG Giants Lose Ground in Cities to Local Players

19 Jan

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Summary

Listed FMCG companies are losing urban market share.
Overall urban consumption is increasing significantly.
Rural demand is showing signs of improvement.

FMCG Giants Lose Ground in Cities to Local Players

Fast-moving consumer goods (FMCG) companies listed on stock exchanges are witnessing a reduction in their market share across Indian cities. This trend emerges even as overall urban consumption shows a positive trajectory. Unbranded and smaller local players are reportedly gaining ground, capturing a larger portion of this expanding urban market.

Meanwhile, demand in rural areas is demonstrating an upward trend, attributed to various overarching economic developments. Industry experts suggest that the impact of recent policy adjustments, such as changes to taxation and the goods and services tax (GST), is gradually filtering through the supply chain and influencing consumer behavior.