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Malaysia's Low Costs Lure Firms from Singapore
11 Jun
Summary
- Companies shift operations to Malaysia seeking lower costs and incentives.
- H&M and Heineken are among firms relocating Southeast Asian operations.
- Johor-Singapore Special Economic Zone aims to ease cross-border business.

A notable trend sees companies relocating operations from Singapore to Malaysia, driven by a global search for lower costs, tax incentives, and access to larger markets. This movement is more pronounced now due to policy signals and cost pressures, according to experts. Firms cite substantial cost arbitrage in rents, wages, and overall operations as key motivators.
Major companies like H&M and Heineken have announced shifts in their Southeast Asian operations to Malaysia. Bread maker Gardenia and beverage company Yeo's have also moved production facilities, citing enhanced operational efficiency and competitiveness. These moves are partly a response to global events like the COVID-19 pandemic and geopolitical tensions, leading corporations to diversify for cost savings and operational resilience.
While some operations move, many firms continue to maintain regional headquarters, innovation centers, and higher-value functions in Singapore, which remains attractive for R&D and strategic decision-making. Malaysia, in contrast, offers significantly lower overheads and industrial land. Initiatives like the Johor-Singapore Special Economic Zone are designed to strengthen business ties and are anticipated to accelerate this trend by simplifying transit between the two countries.