How is National Trading Standards combating fake reviews?

National Trading Standards is issuing warnings and highlighting that criminals use AI, bots, and paid individuals to create fake reviews on a mass scale.

What percentage of online reviews might be fake?

Studies suggest that between 11% and 30% of online reviews across various product categories are not genuine.

How can consumers identify fake reviews?

Look for vague language, over-the-top praise, and a lack of specific details; genuine reviews are usually personal and specific.

Home / Business and Economy / Fake Reviews: AI and Bots Flood Online Shopping

Fake Reviews: AI and Bots Flood Online Shopping

14 Dec

•

Summary

Criminals use AI, bots, and paid individuals to generate fake reviews.
Fake review websites are created for high-demand products.
Up to 30% of online reviews may be fake, impacting consumer trust.

Fake Reviews: AI and Bots Flood Online Shopping

Online shoppers are being warned about a surge in fake reviews, with criminals now employing AI, bots, and paid individuals to inflate product ratings. These deceptive practices aim to trick consumers into purchasing subpar or counterfeit goods, with some individuals receiving nothing at all. Fake review websites, often focusing on high-demand items like air fryers and vacuum cleaners, are also becoming more common.

Estimates suggest a significant portion of online reviews, ranging from 11% to 30%, are not genuine. While historically driven by human-generated content from sweatshops, AI has made fake reviews increasingly sophisticated and harder to detect. These often lack specific details, rely on vague praise, or repeat product description phrases.

Consumers are advised to be vigilant. Genuine reviews tend to be personal and specific, whereas fake ones often use generic, hyperbolic language. Looking at lower-star reviews, checking for verified purchases, and exercising caution with unfamiliar brands can help identify fraudulent feedback and protect shoppers.