Home / Business and Economy / Fabindia, Mahindra Unite for Electric SUV Rewards
Fabindia, Mahindra Unite for Electric SUV Rewards
18 Dec
Summary
- Fabfamily loyalty members can book premium electric SUVs using Fabcoins.
- This partnership blends retail rewards with sustainable electric mobility.
- Bookings for Mahindra's electric SUVs go live on December 19, 2025.
Fabindia has expanded its loyalty program by partnering with Mahindra, allowing members to redeem Fabcoins for premium electric SUVs. This innovative collaboration permits Fabfamily loyalty members to reserve Mahindra's BE 6 or XEV 9e electric SUVs by converting 1,000 Fabcoins, valued at Rs 21,000 for booking purposes. This marks a notable instance in India where retail rewards can be used to secure high-value products like electric vehicles.
The initiative signifies a shift in loyalty ecosystems, moving towards experiential and high-utility rewards rather than conventional discounts. Fabindia members earn Fabcoins on purchases, which can accumulate for such significant redemptions. The partnership aligns two brands focused on sustainability and Indian manufacturing, with Mahindra's electric SUVs representing its latest venture into the premium EV market.
This unique redemption option for Mahindra electric SUVs within the Fabfamily program is set to launch on December 19, 2025. Fabindia, established in 1960, operates extensively across India and internationally, offering a diverse range of products from apparel to organic foods, and continually evolving its loyalty program into a broader lifestyle ecosystem.
