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Brewers Seek Stability as EU Beer Market Dries Up
8 Dec
Summary
- EU beer production, consumption, and exports have declined for five consecutive years.
- Rising costs, tighter regulations, and low consumer confidence impact the beer sector.
- Non-alcoholic beer is the fastest-growing segment, up 25% in five years.
Europe's beer industry is grappling with a sustained downturn, marked by five consecutive years of declining production, consumption, and exports. As of late 2025, indicators suggest this trend is set to continue, with overall EU beer output significantly lower than pre-pandemic levels. This prolonged slump is attributed to a confluence of factors including rising inflation, increased operational costs, global supply chain disruptions, and climate pressures impacting raw materials.
Brewers are calling for increased stability and support from policymakers, citing a loss of consumer confidence that has reshaped spending patterns. The shift from on-trade venues like pubs and restaurants to off-trade consumption has accelerated, with on-trade now representing only about a quarter of all beer consumed. This economic pressure has led to a plateau in the number of breweries across the EU.
Amidst these challenges, the non-alcoholic beer segment is experiencing robust growth, increasing by 25% over the past five years and now holding a 7.5% share of the market. The Brewers of Europe stress their commitment to sustainability and moderation but advocate for clear, supportive regulations rather than counterproductive measures, highlighting the sector's potential to contribute to Europe's economic competitiveness and cultural landscape.
