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EU Probes Google Over AI Content Use
9 Dec
Summary
- EU investigates Google's use of publisher content for AI features.
- Concerns raised about AI models using YouTube content without compensation.
- Potential for 'Google Zero' threatens publisher traffic and revenue.
The European Commission has launched an investigation into Google, scrutinizing the tech giant for alleged violations of competition rules. At the heart of the inquiry is Google's utilization of content from web publishers and YouTube creators to power its artificial intelligence features, including AI Overviews and AI Mode within its search engine.
Specifically, the EU is examining whether Google has engaged in practices that grant it an unfair advantage over rival AI companies. Key concerns include the use of publisher content for generative AI models without providing adequate compensation or the option for creators to opt out of such usage.
This investigation is closely linked to the concept of "Google Zero," a scenario where Google Search might cease directing traffic to third-party websites. Such a shift could drastically reduce online visibility and revenue for publishers, posing an existential threat to their businesses.
