What is the European Union investigating Google for?

The European Union is investigating Google for concerns that it is illegally rigging the cost of advertising on its search engine.

Who reported on the EU's investigation into Google?

The investigation into Google's ad pricing practices was reported by Bloomberg News.

What specific concerns led to the EU probe of Google?

The probe was initiated due to concerns that Google might be illegally rigging the cost of advertising on its search engine.

Home / Business and Economy / EU Investigates Google Search Ad 'Rigging'

EU Investigates Google Search Ad 'Rigging'

13 Feb

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Summary

European Union is investigating Google over ad pricing.
Concerns exist that Google illegally rigged ad costs.
The investigation was reported by Bloomberg News.

EU Investigates Google Search Ad 'Rigging'

The European Union has initiated an investigation into Google concerning allegations of illegally rigging the cost of advertising on its search engine. This significant development was reported by Bloomberg News on Thursday, February 12th, 2026.

The investigation stems from concerns that Google's practices may involve manipulating advertising prices. Such actions, if proven, could constitute a breach of EU competition laws.

This probe highlights ongoing scrutiny of major tech companies' market dominance and business practices within the European Union. The outcome remains to be seen.

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