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Ethereum Tumbles Below $2K: Is It Another Amazon Moment?
28 May
Summary
- Standard Chartered maintains $40,000 ETH target for 2030.
- Analyst compares ETH's current price drop to Amazon's 2001 slump.
- Internal Ethereum metrics show growth despite price decline.

Standard Chartered has reiterated its forecast of Ethereum (ETH) reaching $40,000 by the end of 2030. This conviction holds even as ETH's price fell below the $2,000 mark, a level not seen since late March. Geoff Kendrick, Global Head of Digital Assets Research at the bank, likened Ethereum's current price performance to Amazon's experience during the 2001 dot-com bubble burst.
Kendrick highlighted that while ETH's price has seen a significant decline from its all-time high, key internal metrics such as transaction counts and total value locked (TVL) are near record levels in ETH terms. He cited a past speech by Jeff Bezos about Amazon's stock crash in 2001, where Bezos emphasized that the company's business fundamentals were improving despite stock price volatility.
Looking ahead, Standard Chartered also projects a substantial increase in stablecoin market capitalization by end-2028, alongside a significant rise in tokenized real-world assets. Ethereum is expected to play a dominant role in hosting these segments. Meanwhile, data indicates a retail surge in buying activity as ETH fell below $2,000, contrasting with institutional outflows, and a notable amount of short-side exposure exists in the market.