Erewhon's $100 Smoothie Kit Disappoints Customers Nationwide

In the days leading up to October 3, 2025, Erewhon, a high-end grocery chain, has been making waves with the announcement of its Strawberry Glaze Skin Smoothie Kit. The kit, which retails for $100, promises to allow customers across the country to "recreate [Erewhon's] signature smoothie from the comfort of your own home."

However, the brand's initial social media posts, which featured maps of major cities, left many customers confused and frustrated. Some expressed skepticism about the viability of Erewhon's $22 smoothies in cities outside of Los Angeles, Miami, and New York, where "health is a status symbol." Others lamented the high price of the kit, with one commenter noting that they now have to "pay $20 + shipping and ALSO MAKE THE F------ SMOOTHIE IN MY HOME."

Despite the lukewarm response, Erewhon forged ahead with the launch of the Strawberry Glaze Skin Smoothie Kit on October 2, 2025. The brand promised that a portion of the proceeds from the kit's sales until October 7 would be donated to the American Cancer Society in support of Breast Cancer Awareness Month.

As the kit becomes available nationwide on October 3, 2025, it remains to be seen whether Erewhon's ambitious expansion plans will resonate with customers across the country or if the brand's high-end offerings will continue to be met with skepticism and disappointment.