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Home / Business and Economy / From Plaistow to Billionaire: Emma Grede's Journey

From Plaistow to Billionaire: Emma Grede's Journey

22 Nov, 2025

•

Summary

  • Grede built a multi-billion dollar business empire.
  • She co-founded Good American with Khloe Kardashian.
  • She returned to her childhood home in London for nostalgia.
From Plaistow to Billionaire: Emma Grede's Journey

Emma Grede, a visionary entrepreneur, has achieved remarkable success, amassing a personal fortune estimated at over £300 million through her involvement in multi-billion dollar business ventures, most notably with the Kardashian family. Her journey began in a modest terraced house in Plaistow, east London, where she was raised by her single mother alongside three sisters. This contrast between her upbringing and her current lavish lifestyle, which includes properties in Bel Air and Malibu, highlights her extraordinary rise.

Grede's significant contributions to the fashion industry include co-founding Khloe Kardashian's 'size-inclusive' denim brand, Good American, which achieved $1 million in sales on its first day. She also played a key role in launching Kim Kardashian's shapewear line, Skims, now valued at $5 billion. Her business acumen extends to other ventures, including Kris Jenner's cleaning product line, Safely, and Kylie Jenner's clothing line, Khy. Grede has also become a prominent figure on television, serving as the first Black female investor on the US show Shark Tank.

Recently, Grede returned to her childhood home in Plaistow for a nostalgic visit, sharing a poignant moment with her sisters and reflecting on her origins. This trip coincided with her grandmother's 90th birthday celebration in the UK. Her inspiring story, marked by entrepreneurship, resilience, and a strong connection to her roots, has earned her recognition, including being named America's richest self-made woman under 40 by Forbes.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
Emma Grede co-founded Good American with Khloe Kardashian and helped launch Kim Kardashian's shapewear line, Skims.
Emma Grede grew up in a 1970s terraced house in Plaistow, east London, raised by her single mother.
Emma Grede is estimated to be worth over $405 million (£308 million).

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