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Emami Buys AloFrut in ₹200 Cr Wellness Drink Deal
2 Apr
Summary
- Emami Limited is acquiring Axiom Ayurveda Private Limited for ₹200 crore.
- The deal grants Emami full ownership of the AloFrut brand.
- This acquisition marks Emami's strategic entry into the health and wellness beverage category.
Emami Limited has finalized a definitive agreement to acquire Axiom Ayurveda Private Limited, marking a significant expansion into the thriving health and wellness beverage industry. The total consideration for this acquisition is capped at ₹200 crore.
This strategic move grants Emami full control over Axiom's sought-after AloFrut brand, known for its aloe vera-based beverages. The acquisition is structured in tranches, with Emami having already secured a substantial stake and expecting the deal to conclude within three months, pending regulatory approvals.
Emami's board has approved the transaction, signaling a deliberate strategy to penetrate the beverage category, driven by increasing consumer demand for functional and healthy drink options. Axiom Ayurveda is a profitable entity with projected revenues around ₹180 crore for FY26, aligning with Emami's growth objectives in synergistic segments.
The acquired company's portfolio includes aloe vera-based drinks under AloFrut, ayurvedic juices like Axiom Jeevan Ras, and personal care items. AloFrut beverages, which blend aloe vera pulp with fruit, are promoted as a healthier alternative to conventional drinks.
