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Rejected by Dragons, Now Set for £10M!
20 Apr
Summary
- Business owner rejected by all six Dragons is set for £10 million.
- The Hair Syrup founder's business sales increased 66% after the show.
- She was initially valued at £6.5 million but is now projected to reach £10 million.
Lucie MacLeod, a 26-year-old entrepreneur, is set to achieve a remarkable £10 million in revenue by 2028 with her haircare business, Hair Syrup. This success comes after she was famously rejected by all six dragons on the show in 2024.
MacLeod's journey began with creating homemade hair treatments. Her business gained traction after a viral TikTok video, leading her to pitch on Dragons' Den with a valuation of £6,500,000. Despite a challenging negotiation that led to an offer being withdrawn, she left without investment.
However, the appearance proved to be a pivotal moment. Since airing, Hair Syrup has seen a 66% increase in sales, surpassing one million bottles sold. MacLeod has also been recognized on Forbes's 30 Under 30 list this month, with encouragement from former Dragon Steven Bartlett.
Reflecting on the experience, MacLeod highlighted the unpredictable nature of the show. She noted that while the pitch didn't secure funding, the exposure fundamentally transformed her career, turning her into a recognized figure in the entrepreneurial space, just as Steven Bartlett had predicted.
