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Dongfeng Eyes Turkish Auto Market
7 Jan
Summary
- Dongfeng Motor is negotiating to produce passenger cars in Turkey.
- The investor is finalizing a production facility for the venture.
- Local production of a hybrid model by Voyah is reportedly in progress.
Dongfeng Motor, a prominent Chinese automotive manufacturer, is actively engaged in negotiations to initiate passenger car production within Turkey. This strategic move aims to tap into Turkey's considerable vehicle market, which boasts annual sales of 1.4 million units and benefits from duty-free trade with the European Union. The company's local distributor, Marcar, confirmed these discussions.
An unnamed investor has reportedly secured a suitable production facility, though a definitive investment decision remains pending. Marcar is slated to manage local sales and provide comprehensive support for the vehicles once production commences. Reports suggest that Dongfeng's luxury brand, Voyah, is preparing for local assembly of a hybrid model.
This expansion into Turkey is part of a broader trend among Chinese automakers seeking to overcome import tariffs and establish a local manufacturing presence. BYD, another major Chinese manufacturer, is also expected to begin production in Turkey by the end of 2026, highlighting the country's growing importance in the global automotive landscape.
