Dolby Tunes into India's Diverse Soundscape, Unlocking New Opportunities

As of 2025-10-08T16:20:46+00:00, Dolby Laboratories views India as a living laboratory of cultures, languages, and entertainment preferences, rather than just another country to expand into. In a recent conversation, Sameer Seth, Dolby's Director of Marketing for India, reflected on the unique challenges and opportunities the market presents.

India's diversity, with its 22 official languages, demands a highly customized approach from Dolby. Unlike other global markets where a single campaign can cut across demographics, India requires adaptation by state, language, and taste. Dolby's task is to translate not just sound and picture quality, but also storytelling and brand identity to ensure the experience feels local and premium.

Over the last five years, Dolby has observed a clear behavioral shift in the Indian audience. People are now consuming more content and prioritizing how they experience it, seeking world-class quality whether in a multiplex, on a smart TV, or inside a car. Dolby's India success comes from combining its global standard with regional authenticity, listening to what Indian creators and audiences want and designing around that.

Dolby sees India's diversity not as an obstacle, but as its biggest opportunity. In a country where every state hums to its own rhythm, Dolby's India story is about tuning perfectly to all of them, celebrating the cultural remix that defines the market.