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Diwali 2025: Fusion Sweets and Artisanal Desserts Captivate Indian Consumers
18 Oct
Summary
- Pistachio prices have surged, but Indians still demand fusion sweets
- Demand for premium gifting boxes with traditional and modern sweets
- Chocolate and pistachio desserts are bestsellers this Diwali season
In the lead-up to Diwali 2025, Indians are moving beyond traditional mithai and embracing a diverse range of fusion sweets, artisanal desserts, and premium chocolates. Despite the surge in pistachio prices, consumers are clamoring for innovative offerings that blend classic flavors with modern twists.
Gourmet sweet brands have reported a significant increase in demand for items like white chocolate aam papad barfi, chocolate with cocoa nibs, and pistache et boondi. The recent GST reduction on sweets and chocolates has helped offset the rising input costs, allowing brands to maintain their offerings.
Premium gifting boxes that combine traditional mithai with a contemporary flair are particularly popular this season. Consumers are gravitating towards curated hampers featuring rose-and-chocolate kaju katli, white chocolate aam papad barfi, and Medjoul date bars, along with savouries and Khoya Bars.
Chocolate and pistachio desserts have emerged as bestsellers, with brands like Toujours and Varak seeing a surge in demand for their signature creations. The growing preference for health-conscious options without compromising on flavor or presentation is also evident.
