Home / Business and Economy / Disney Pays Millions for Data Privacy Breach
Disney Pays Millions for Data Privacy Breach
12 Feb
Summary
- Disney paid $2.75 million in a settlement over data privacy.
- Disney must stop selling and sharing consumer personal information.
- California's data privacy law is estimated to be the nation's toughest.
The Walt Disney Company has agreed to pay $2.75 million in a civil settlement with California to resolve allegations of mishandling personal data and an overly complicated opt-out process. This legally binding pact requires Disney to stop selling and sharing the personal information of its streaming service customers.
Under the agreement, Disney has 90 days to implement changes, ensuring clear and conspicuous notice to consumers about cross-context behavioral advertising. This includes informing users about data collection, sources, and providing accessible opt-out rights.
The settlement follows a two-year investigation by California Attorney General Rob Bonta into violations of the California Consumer Privacy Act (CCPA) by various streaming services. Disney and Sling TV are the first to reach a deal, with other streamers reportedly under investigation.
Attorney General Bonta emphasized that consumers should not face complex hurdles to assert their privacy rights, stating the settlement is the largest to date under the CCPA for such violations. He affirmed the commitment to enforcing the state's privacy law, ensuring opt-out rights are easily accessible.
