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Veteran Exec Promoted in Disney Consumer Products
11 Aug
Summary
- Joss Hastings appointed SVP of Marketing for Disney Consumer Products.
- She will lead global marketing efforts to grow the business.
- The move follows Consumer Products' integration into Disney Entertainment.
Joss Hastings has been named the new Senior Vice President of Marketing for Disney Consumer Products. With two decades at Disney, Hastings will report to Chief Marketing Officer Asad Ayaz and DCP President Lisa Baldzicki. This promotion occurs as Consumer Products transitions from Disney Experiences to Disney Entertainment.
In her new capacity, Hastings will spearhead global marketing for the DCP division. Her responsibilities include expanding the business, enhancing Disney's brand presence, and fostering consumer connections. She will work closely with franchise, studio, and business partners across The Walt Disney Company.
Hastings previously served as VP of Marketing Strategy. Her recent achievements include leading Disney's global Formula 1 partnership, orchestrating activations at major races, and a successful collaboration with Gentle Monster in Shanghai. She also spearheaded a Vogue collaboration reinterpreting Mickey Mouse for the brand's 100th anniversary.
