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Mountain Dew's Creamy 'Dirty Dew' Hits Shelves
31 Mar
Summary
- New Dirty Mountain Dew flavor combines citrus and cream.
- It launched on April 6 in regular and zero-sugar options.
- Taste testers noted a smooth, creamy mouthfeel with citrus notes.
The soda landscape is buzzing with innovation, and PepsiCo is tapping into the "dirty soda" trend with its latest releases. "Dirty Mountain Dew," a highly anticipated flavor, is now available nationwide, combining Mountain Dew's iconic citrus zest with indulgent vanilla and cream notes.
The new soda officially launched on April 6, offering consumers the choice between regular and zero-sugar formulations in both cans and bottles. This move into the "dirty soda" market follows earlier explorations by Mountain Dew, including collaborations for unique drive-thru creations.
Early impressions from taste testers describe the flavor as a smooth, creamy experience with a distinct vanilla and coconut profile, followed by the familiar sweet citrus of Mountain Dew. The visual appearance is noted as a cloudier version of the original, mirroring its richer mouthfeel. While not universally loved by all, it's considered a promising blend for fans of both Mountain Dew and the "dirty soda" phenomenon.
Reviews from industry insiders suggest a refined taste, with some noting a smoother profile than traditional Mountain Dew due to the absence of orange juice concentrate. The positive reception at industry shows like NACS indicates strong consumer anticipation for this unique flavor combination.
