Why did Deckers Outdoor stock drop significantly?

Deckers Outdoor stock dropped due to investor concerns over declining DTC revenues, despite overall revenue growth.

What are Deckers Outdoor's main brands?

Deckers Outdoor's main brands include UGG, HOKA, Teva, Sanuk, and Koolaburra.

What is the analyst outlook for Deckers stock?

Analysts currently hold a 'Moderate Buy' rating for Deckers stock, with a price target suggesting an 11% upside.

Home / Business and Economy / Deckers Stock Plummets Despite Strong Earnings

Deckers Stock Plummets Despite Strong Earnings

8 Dec, 2025

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Summary

Deckers Outdoor stock dropped 55.5% from its all-time high.
Q2 revenue rose 9.1% year-over-year, beating expectations.
DTC revenues declined, raising investor concerns.
Analysts rate DECK stock a 'Moderate Buy' with upside potential.

Deckers Stock Plummets Despite Strong Earnings

Deckers Outdoor Corporation, the company behind brands like UGG and HOKA, has seen its stock value drastically decrease, falling 55.5% from its previous all-time high. This decline occurred even as the company announced strong second-quarter earnings, with revenues climbing 9.1% year-over-year and exceeding market expectations.

Despite the positive financial report, Deckers' stock experienced a sharp drop following the announcement. This reaction was largely attributed to a decrease in direct-to-consumer (DTC) revenues, which overshadowed the growth in wholesale segments and triggered investor apprehension about the company's sales strategy.

Currently, Deckers' stock is trading significantly below its 50-day and 200-day moving averages, indicating a bearish trend. Analysts, however, maintain a generally positive outlook, with a consensus 'Moderate Buy' rating and a mean price target suggesting an 11% potential upside from current levels.