Home / Business and Economy / Danone Acquires Huel Amidst Health and Weight-Loss Trends
Danone Acquires Huel Amidst Health and Weight-Loss Trends
23 Mar
Summary
- Danone announced its intent to acquire Huel, a vegan meal replacement company.
- The deal is reportedly valued at approximately 1 billion euros or $1.15 billion.
- The acquisition aligns with growing health consciousness and the popularity of weight-loss drugs.
French food and beverage maker Danone has announced its intention to acquire Huel, a company specializing in vegan, powdered meal replacements. The transaction, reportedly valued at approximately 1 billion euros ($1.15 billion), is subject to regulatory approvals.
Huel caters to individuals seeking convenient yet healthy and environmentally sustainable meal solutions, offering a range of nutrient-fortified protein shakes and drinks. The company boasts celebrity backing, including Steven Bartlett and Idris Elba.
Danone CEO Antoine de Saint-Affrique views the combination as an opportunity in the "new and fast-growing nutritionally complete space," integrating Huel's digital capabilities with Danone's global reach and nutritional expertise. This move reflects broader industry shifts driven by a more health-conscious younger demographic and the rise of weight-loss drugs.
Huel aims to address the common issue of insufficient protein, fiber, and essential nutrients in diets. Danone's existing portfolio includes brands like Activia, Alpro, and Aptamil, which are considered complementary to this expansion into specialized nutrition.
