Cumin Co. Cooks Up $5M for Kitchenware Innovation

Cumin Co., a direct-to-consumer kitchenware company, announced on January 21, 2026, that it has secured $5 million in a pre-Series A funding round. Fireside Ventures spearheaded this investment, with notable participation from existing investors Huddle Ventures and Alteria Capital, as well as new backers including prominent angel investors and founders from various successful startups.

The substantial funding comes after the company achieved ten times revenue growth within its first eight months. Cumin Co. intends to utilize these funds to significantly expand its R&D-driven product line, which spans cookware and essential kitchen items. A key focus will also be placed on fortifying its supply chain and advancing product innovation.

Co-founders Niharika Joshi and Udit Lekhi highlighted a growing consumer awareness in Indian households regarding health and the materials used in cooking. They emphasized Cumin Co.'s commitment to science-backed innovation and customer-centric product design, catering specifically to Indian cooking needs with safer materials and consistent performance.

Shuchi Pandya of Fireside Ventures expressed confidence in Cumin Co.'s market fit, citing strong repeat purchase rates and healthy unit economics. This conviction led Fireside Ventures to increase its investment, reinforcing their belief in the company's potential to transform the kitchenware category in India through innovation and disciplined scaling.