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Crypto Vape Promises Bitcoin, Delivers Confusion
31 May
Summary
- Vape marketed with Bitcoin rewards, but rewards are upfront.
- Company claims offering per-consumption rewards is illegal.
- Legacy features and future plans cited for marketing discrepancies.
A crypto-infused vape called Gudtrip generated buzz by claiming users could earn Bitcoin with every puff. Initial marketing, including social media posts and website descriptions, promoted "the high that pays you back" and "building wealth one puff at a time."
However, upon investigation, the company's CTO stated that offering financial incentives per consumption is illegal. He clarified that the Bitcoin reward is a one-time activation bonus, not tied to vaping frequency or duration.
This revelation contradicts earlier marketing materials, including app screenshots that displayed "Gudtrip Points" redeemable for puffs. The company attributed these inconsistencies to legacy features and future product plans, such as portfolio management tools.
