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Cramer: Buy Viking Stock on Dip
1 Sep
Summary
- Jim Cramer advises buying Viking Holdings shares after a 20% pullback.
- Strong 2026-2027 bookings offset concerns over river disruptions.
- Viking's affluent customer base and premium positioning are key strengths.
Jim Cramer believes that Viking Holdings' recent stock decline presents an attractive buying opportunity. The cruise stock has fallen nearly 20% from its recent high, a move Cramer suggests is unwarranted.
He points to robust bookings for 2026 and 2027, with 96% of 2026 capacity and 53% of 2027 capacity already sold as of early August 2026. This strong forward demand, Cramer argues, overshadows temporary issues like low water levels on European rivers impacting some itineraries.
Viking's strategy of offering compensation to affected passengers is viewed by Cramer as an investment in customer loyalty. The company's focus on an affluent, older demographic and its premium river cruise offerings differentiate it from mass-market competitors.
While Viking's valuation is at a premium compared to peers, Cramer asserts it is justified by its superior growth, profitability, and financial health. He has been a supporter since the company's IPO in May 2024.
