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Cracker Barrel's Turnaround Efforts Spark Mixed Reactions from Wall Street
17 Nov
Summary
- Consensus fair value estimate for Cracker Barrel unchanged at $46.38 per share
- Analysts see increased uncertainty around the company's near-term performance
- Bullish analysts emphasize confidence in Cracker Barrel's core brand, potential for sales recovery
- Bearish analysts highlight disappointing guidance and negative impact of recent brand changes

According to the latest analysis, Cracker Barrel Old Country Store's stock has come under closer scrutiny following its latest quarterly update. While the consensus fair value estimate remains unchanged at $46.38 per share, a slight uptick in the discount rate indicates that market participants see increased uncertainty around the company's near-term performance.
Wall Street analysts have weighed in with both optimistic and cautious perspectives regarding Cracker Barrel's current valuation, operational execution, and future growth prospects. On the bullish side, Truist maintained a Buy rating despite lowering its price target, emphasizing confidence in the company's core brand drivers and the potential for sales recovery as fall menu marketing resumes. However, on the bearish side, Piper Sandler, BofA, and Citi all lowered their price targets, highlighting increased caution due to disappointing guidance and the negative impact of recent brand changes, such as the new logo introduction.
These commentaries reflect an environment in which analysts reward Cracker Barrel's proactive marketing and turnaround strategies, but remain cautious about near-term volatility and execution risks tied to recent brand adjustments and consumer sentiment shifts.




