Home / Business and Economy / Beer, Soccer, and $126M: Couple's Unconventional Success
Beer, Soccer, and $126M: Couple's Unconventional Success
28 Jun
Summary
- Couple cashed out $160,000 401(k) to found BELAY in 2010.
- Sold majority stake in BELAY for $126 million in 2021.
- Now own multiple U.K. and Irish soccer clubs, selling their beer.
Bryan and Shannon Miles, formerly in immigration law and corporate jobs, pivoted to entrepreneurship in 2010.
They initially risked their $160,000 in 401(k) savings to launch BELAY, a remote team management company. BELAY achieved consistent market growth for 40 consecutive quarters after breaking even within 14 months.
In 2021, the Miles couple sold a majority stake in BELAY for $126 million, retaining 18% ownership. This significant financial event enabled them to pursue new ventures.
Their subsequent passion projects include founding the NoFo Brew Co. brewery and investing in international sports.
They are now co-owners of multiple soccer clubs, including Walsall F.C. in the U.K. and Drogheda United F.C. in Ireland. The couple actively integrates their NoFo beer brand into these clubs, serving it at stadiums and featuring the logo on team jerseys.
This strategy has allowed them to gain a strong foothold in the European market, capitalizing on enthusiastic fan bases and unique business opportunities.
