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Coupang Fined $220M for Delivery Market Abuse
9 Nov
Summary
- South Korea fined Coupang 300.8 billion won for abusing market dominance.
- Practices harmed merchants' ability to set independent trading conditions.
- Regulator cited restricted competition in the delivery app sector.
South Korea's antitrust regulator announced on November 9, 2026, that it has fined e-commerce giant Coupang approximately 300.8 billion won, equivalent to $220.59 million. The penalty stems from Coupang's alleged abuse of its dominant position within the food delivery market.
The Korea Fair Trade Commission stated that Coupang coerced merchants into matching terms offered on competing platforms. It further imposed penalties on businesses that failed to adhere to these demands.
These actions by Coupang are said to have significantly restricted competition in the delivery app sector. The regulator emphasized that these practices impeded rivals' business activities and undermined merchants' independence in setting prices and other trading conditions.
