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Holiday Shoppers Show Deal Fatigue
13 Dec, 2025
Summary
- Black Friday retail sales increased 4% year-over-year, but lagged inflation.
- Consumers showed signs of deal fatigue despite widespread discounts.
- Average selling prices rose 7%, while order volumes decreased 1%.
As the holiday season unfolds, a sense of deal fatigue appears to be settling in among consumers. Initial reports from the recent Black Friday weekend indicate that while retail sales saw a 4% year-over-year rise, this growth was largely tempered by inflation, suggesting a flat consumer spending environment.
Further analysis reveals a mixed picture for retailers. Average selling prices experienced a notable increase of 7% compared to the previous year. However, this rise was accompanied by a 1% dip in order volumes, signaling that consumers may be buying fewer items or opting for more expensive ones.
These developing trends in consumer behavior are crucial for understanding the economic landscape as the year concludes. Analysts are examining how these shifts will influence the performance of consumer-facing businesses and shaping their investment outlooks for the upcoming year.
