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Coinbase Charts Bold Future: Stocks, AI, and Tokenization
20 Dec
Summary
- Coinbase plans to introduce U.S. equity and futures trading.
- AI-powered advisor tools aim to simplify investing for users.
- Company is transitioning into a broader financial platform.

Coinbase has outlined a significant strategic roadmap, signaling a major expansion beyond its cryptocurrency roots. The company announced plans to introduce U.S. equity trading and perpetual equity futures for international users, a move that dramatically increases its total addressable market. This expansion is seen as a critical step in reshaping its core business and offering a wider range of transactional products.
The update also highlighted the development of an AI-powered advisor, intended to simplify investment decisions and boost customer retention, especially for novice investors. Furthermore, Coinbase is enhancing its stablecoin infrastructure and expanding its Base App, aiming for deeper long-term user engagement. These initiatives position Coinbase as a broader financial platform, not just a crypto exchange.
Analysts view these developments positively, suggesting that the expanded product offerings, including derivatives with high leverage, could lead to greater revenue stability and reduced earnings volatility for Coinbase. The acquisition of crypto options exchange Deribit for $2.9 billion further underscores this strategic direction, reinforcing its commitment to becoming a comprehensive financial services provider.




