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AI Expert Ellgass Leads CogitX Retail Expansion
18 Sep
Summary
- Michael Ellgass appointed President, Retail at CogitX AI.
- CogitX AI focuses on retailers owning their AI platform.
- Ellgass previously built retail media at Circana and Walmart.
CogitX AI, a sovereign AI platform company, has appointed Michael Ellgass as its new President, Retail. This strategic move signals an expansion of the company's market presence in the retail sector.
Ellgass will oversee the go-to-market strategy for CogitX's retail solutions, including marketing, supply chain, and merchandising, with a particular focus on commerce media. The company's foundational principle is that retailers benefit most from owning their AI technology outright, ensuring stable costs and compounding capabilities over time.
Ellgass joins CogitX AI from Circana, where he was instrumental in building and scaling the global commerce media business. Prior to Circana, he held a leadership role in category marketing at Walmart, contributing to the evolution of retail media strategies.
"Retail is at an inflection point, with new experiences and opportunities powered by AI," stated Pradeep Parappil, co-founder and CEO of CogitX AI. Ellgass added, "The industry sells retailers access to intelligence. CogitX sells ownership of it," highlighting the platform's unique value proposition.
