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Coca-Cola's AI Ad Sparks Fan Uproar
28 Nov
Summary
- Coca-Cola's 2025 holiday ad was produced entirely with AI.
- Continuity errors, like changing truck size, were spotted.
- Critics argue for human oversight to ensure quality and care.
Coca-Cola recently unveiled its 2025 holiday advertisement, notably produced exclusively with artificial intelligence. This decision has sparked considerable controversy among consumers and critics. The minute-long commercial depicts animated animals embracing the holiday spirit, accompanied by a convoy of Coca-Cola trucks. However, upon closer inspection, several continuity errors are apparent, including inconsistencies in the trucks' size and the number of tires.
Dino Burbidge, founder of consulting firm Dinova, highlighted that the issue lies not with AI itself, but with a lack of human attention and pride in the final product. He suggested that human reviewers could have easily identified and rectified these continuity errors before the ad's release. This marks the second consecutive year Coca-Cola has faced criticism for its AI-generated advertisements, with last year's ad being panned for 'soulless' AI stand-ins.
Beyond the aesthetic criticisms, Coca-Cola's reliance on AI also raises environmental concerns. The significant energy consumption required to power AI technologies can increase carbon emissions. Given Coca-Cola's established impact on plastic waste, further exacerbating its carbon footprint through energy-intensive AI use is a growing worry.
