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Coca-Cola Holiday Cheer Dims in Mexico Cities
1 Feb
Summary
- Mexican cities canceled Coca-Cola's holiday events due to sugar promotion.
- Coca-Cola's plastic pollution and greenwashing face scrutiny.
- Company abandoned refillable bottle pledge and lowered recycled content targets.
For the 2025 holiday season, major Mexican cities like Mexico City and Mexicali canceled traditional Coca-Cola Christmas Caravan events. This action stemmed from concerns that the celebrations promoted high-sugar drinks to children, aligning with President Claudia Sheinbaum's call to limit such marketing. Coca-Cola's holiday presence diminished in these hubs, though it sponsored displays in smaller cities.
This shift highlights a global reevaluation of brand roles in public events, driven by rising public health awareness. Mexico's increased tax on sugary beverages and Coca-Cola's agreement to reduce sugar content reflect these broader efforts. Beyond sugar, Coca-Cola faces intense scrutiny over its environmental record, identified as the world's largest plastic polluter for multiple years.
The company also revised its sustainability targets, abandoning a pledge for returnable bottles by 2030 and lowering its recycled content goal. Despite these challenges, Coca-Cola is implementing some positive changes, including increased recycled plastic use and investments in refillable bottles and water source replenishment programs.
