What is the outlook for Coca-Cola's fourth-quarter earnings?

Coca-Cola is expected to report its fourth-quarter earnings, with analysts anticipating results that show a softening demand for traditional sodas but resilience in premium brands.

Why is demand for Coca-Cola's sodas softening?

Demand for Coca-Cola's sodas has softened recently as lower-income shoppers look for ways to save on their grocery bills.

Who will succeed James Quincey as Coca-Cola's CEO?

Henrique Braun, the current Chief Operating Officer, is set to succeed James Quincey as CEO of Coca-Cola on March 31.

Home / Business and Economy / Premium Drinks Lift Coca-Cola as Shoppers Cut Back

Premium Drinks Lift Coca-Cola as Shoppers Cut Back

10 Feb

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Summary

Coca-Cola's Q4 earnings report is expected soon.
Demand for sodas has softened due to budget-conscious shoppers.
CEO James Quincey will transition to executive chair.

Premium Drinks Lift Coca-Cola as Shoppers Cut Back

Coca-Cola is anticipated to release its fourth-quarter earnings before Tuesday's market open. Analysts surveyed by LSEG are projecting the company's financial results.

Similar to competitor PepsiCo, Coca-Cola has observed a decline in demand for its beverages in recent quarters. This trend is attributed to lower-income consumers seeking to economize on grocery expenses. Conversely, Coca-Cola's more expensive brands, including Fairlife and Smartwater, have performed strongly, indicating continued willingness among high-income consumers to purchase premium drinks.

This earnings report will be significant as it represents CEO James Quincey's last in his current capacity. The company announced in December that Chief Operating Officer Henrique Braun is slated to succeed Quincey as CEO on March 31. Quincey is expected to remain with Coca-Cola as its executive chair.