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Coke's AI Ad: Critics Slam 'Cheap' Holiday Campaign
20 Nov
Summary
- Coca-Cola's new AI holiday commercial faced backlash for quality concerns.
- Critics cite AI's potential to displace human creatives in the industry.
- The company plans workforce restructuring with increased AI integration in 2026.
Coca-Cola is facing widespread criticism for its recent AI-generated holiday commercials, with consumers and filmmakers alike deeming the ads "cheap" and "tacky." The "Holidays Are Coming" campaign, intended as a nostalgic nod, has instead ignited frustration and calls for boycotts. A primary concern revolves around the potential displacement of human workers in the creative industry, as AI-generated content speeds up production timelines.
Experts point out numerous flaws in the AI-created ads, with one filmmaker noting that even after 70,000 AI prompts, the commercials contained significant errors and inconsistencies. This critique highlights the perceived shortcomings of current AI in creative execution. Despite these objections, Coca-Cola appears unfazed by the negative reception, emphasizing the efficiency gained through AI integration.
Looking ahead, Coca-Cola announced plans to restructure its workforce in 2026, incorporating more AI and advanced technology. While the company maintains that human storytellers remain central to its campaigns, critics remain skeptical. The beverage giant's push for AI-driven efficiency signals a shift in production strategies, prioritizing speed and cost-effectiveness over traditional creative processes.
