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Clorox Profit Misses Mark as Shoppers Opt for Cheaper Brands
4 Feb
Summary
- Clorox's Q2 profit fell short of market expectations due to rising costs.
- Consumers are switching to cheaper alternatives, impacting Clorox sales.
- The company is acquiring GOJO Industries for $2.25 billion.

Clorox's second-quarter financial results revealed a miss on profit expectations, as the company grappled with consumers opting for less expensive cleaning products. Elevated inflation continues to pressure budget-conscious shoppers, leading to reduced purchases of Clorox's branded items.
The company's Household segment, a significant revenue contributor, experienced a substantial 54% drop in adjusted earnings before interest and taxes. This decline was attributed to increased manufacturing and logistics expenses coupled with lower net sales.




